Why ‘It: Chapter Two’ Conquered the Box Office

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Why ‘It: Chapter Two’ Conquered the Box Office


By Rebecca Rubin



Warner Bros. and New Line’s “It: Chapter Two” provided a necessary lift to a lagging domestic box office, dominating over the competition with $91 million in North America. Though it fell short of the first film’s record-breaking $123 million debut in 2017, those figures still represent a promising result.

“Unless you’re ‘Avengers: Endgame,’ you’re not fishing for a record with a three-hour movie,” Paul Dergarabedian, a senior media analyst with Comscore, said of inaugural ticket sales. “‘It: Chapter Two’ will be about the longterm playability more than the opening weekend pop.”

The return of Pennywise, the demonic clown (portrayed by Bill Skarsgard) at the center of “It” and its sequel, came at a welcome time for Warner Bros., which was in need of a boost after a dreary summer showing. The studio closed out popcorn season with notable misses including “The Kitchen” and “Blinded by the Light,” but “It: Chapter Two” looks to kick off a robust fall. In coming months, Warner Bros. will also unveil “Joker,” Joaquin Phoenix’s take on the infamous Batman villain that recently won a top prize at the Venice Film Festival, as well as another Stephen King adaptation, “Doctor Sleep.”


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